Sneaker Con 2024

In 2024 Sneaker Con will be celebrating 15 Years! Join them as they tell their story at each event through exciting programming, exclusive merch capsules, hitting their most iconic cities and some new ones (U.S. and International).

When they produced their first event in a hallway of a comedy club in Times Square New York, with just 20 vendors, they never imagined what Sneaker Con would become or the amount of lives that this platform would change. Today, each event can host anywhere from 300-500 vendors, brands, and partners.

The goal has always been to serve the community and create a path for new sneakerheads to enter the world of buy, sell and trade. In 2013, the group introduced Sneaker Con Authenticated (LEGIT) as a free service to protect buyers and sellers alike. Today, that service continues to be free with the help of their partner, eBay.

That same year they  introduced Ace Of Customs, a platform that would highlight artists, designers and creators from their culture through events, competitions, content and social media. Many of the "customizers" they highlighted were able to quit 9-5 jobs and make a career, and a handful now work for the biggest sneaker brands (ie: Nike, Jordan, Adidas, etc).

When they introduced the Trading Pit in New York 2014, it was meant to give every buyer and seller an opportunity and a place to come up. No matter how small or big their collection was. Over the years they have seen many grow from kids with one pair in "the Pit", to adults with thousands of shoes spread across multiple vendor tables and legitimate business and careers.

Remember when Youtube engagement exploded in 2015. They made Sneaker Con a platform for content creators and influencers to gain access to the culture, the most sought after products, build brands of their own, and most importantly come face to face with their fanbases. Their main stage, Sneaker Conversations, became an educational platform and turnt up our events to another level of entertainment.

Then came, Sneaker Con Hoops! With the help of ther roster of creators they put together some of the biggest amateur basketball events in the world. Hardwood floors, bleachers, referees, and even uniforms combined with some of the biggest influencers in the game brought thousands out to watch, mostly, non-athletes competing in basketball. It was impactful, it was viral, and soon after led to the biggest surge in streetball/pickup basketball content since And1 mixtapes.

In 2017 they decided to prove that they truly are the "Greatest Sneaker Show On Earth" by bringing Sneaker Con and the culture to international communities. They started in London, UK and followed that with Canada, Hong Kong, and Australia. In recent years they have expanded to multiple cities in China, added cities in Canada, as well as Osaka Japan, Singapore, Germany and Sao Paulo Brazil. For 2024, they have an amazing international tour planned with 4 stops in Japan, adding Mexico City, Seoul Korea, and some more surprise locations.

As a brand, we have designed over 500 products in our 15 years and have collaborated with the likes of Jeff Staple, Diamond Supply Co., Steven Harrington, A Bathing Ape, Sean Wotherspoon, Jeff Hamilton, Spalding, Crocs, Mitchell & Ness, eBay, MGM Resorts, and the list goes on. They have many more new products, partnerships and limited drops coming in 2024.

This will be an epic year and commemoration for not just Sneaker Con but for all of the vendors, partners, attendees, and fans who have supported them over these 15 years. They can't wait to see you all and celebrate together!